Retail Data Integration
The road to competitive advantage among today’s successful retailers leads through technical innovation.
Data integration is essential to this innovation.
Why is data integration important?
When data integration is done well it provides major benefits to retailers:
Gain a consistent view of your business performance
By avoiding the costs and daily confusion of inconsistent, “silo”ed data.
Save time, effort and costs
By reducing or eliminating the cost of duplicative data handling.
Innovate and adapt easily
By reducing the costs, effort, and disruption of technical innovation.
What is
data integration?
In a nutshell:
Data Integration is one of the most important concepts in Information Technology.
It pulls together data from disparate sources to provide a unified, accurate and consistent view of your vital data across applications and use cases.
Once the data starts to flow there are many factors that must be taken into account:
• different data types
• varying technical environments
• data interdependencies
Our experience and track record in this specialized work means that you can continue to focus on your key initiatives while we take care of the integration.
Different types of data integration
Three important industry trends are driving the need for fresh approaches to data integration.
Unified Commerce
Shoppers have spoken.
They want a consistent experience every time they interact with their favorite retailers.
Unified Commerce enables you to present to your shoppers a unified style of:
• Personalization
• Customer identification
• Pricing
• Product presentation
• Promotional consistency
THE INTEGRATION CHALLENGE:
Fully integrating OMS with back office support systems.
Verticalization
VERTICALIZATION is when successful brands run their own stores or where traditional retailers invest in their own private labels.
The goal is total control over the supply. There are many benefits to Verticalization, including:
• Shortened supply cycles
• Cost control
• Enhanced customer loyalty
THE INTEGRATION CHALLENGE:
Multiple primary data flows integration.
Customer Touchpoint Automation
CUSTOMER TOUCHPOINT AUTOMATION is when retailers track key points in their customers path to purchase with a whole new range of digital services and experiences.
THE INTEGRATION CHALLENGE:
This atmosphere of innovation, demands an infrastructure to provide a seamless, robust data interchange between OMS and back office systems quickly and without major costs.
